ALISO VIEJO, CA, October 4, 2006 - Those of you that watched Mythbusters on the Discovery Channel last week realized the degree of difficulty and huge amount of time it took Adam Savage and Jamie Hyneman to find the needle in the haystack. Likewise, it can be a true challenge for real estate brokers and agents within the real estate industry it find and use a great business plan - sometimes harder than trying to find that proverbial needle in haystack.

Like every other business, real estate requires constant analysis of a variety of factors, including the evaluation of key market trends, keeping a pulse on cash flow and maintaining a strong team accountability structure. The lack of this kind of leadership has been identified as the #1 reason agents do not achieve their dreams of real estate success - not to mention large commissions checks. True leadership, born from a solid plan, is truly uncommon rarity.

"If you do not have a detailed, weekly plan of attack, how you are going to convert the 52 weeks of 2007 into a crystal clear roadmap that ends in Top Producer status?" says Allen Wright, SVP of CreateAPlan, the only Web-based business planning software designed specifically for real estate professionals. Agents remain just that because they don’t possess a written business plan. When market volatility strikes and tough decisions are required, these agents hesitate and miss opportunities, or lose focus and cheapen their productivity without a clear strategy. According to Wright, real estate agents and brokers must constantly examine their strengths and weaknesses, scrutinizing vision, focus and objectives to discover the best course of action. For the last 5 years, CreateAPlan has placed thousands upon thousands of agents on a career flight path to a destination of their choosing in the short span of 30 minutes.

Last week at the Real Estate Leadership convention held in New York, and hosted by RIS Media, CreateAPlan announced their expanded new suite of business planning tools for real estate brokers, managers and company owners. "With these new business planning tools, especially suited for sales managers, brokers and owners," said Wright, "business planning is as simple as clicking one bookmarked link. Enter some basic information, and an entirely new world of revenue analysis, performance tracking, scenario modeling and commission structures opens up to you. CreateAPlan enables brokers and leaders to view their financial situation and track agent production with more clarity and precision than ever before."

With CreateAPlan’s new Gold and Platinum versions, Brokers, Sales Managers and company Owners can assess, track, project and achieve superb team performance, productivity, and most important: profitability. Brokers often struggle to motivate their agents to create a business plan. Understanding the mechanics of that plan and the factors that influence it can sometimes be more aggravating than trying to find that needle in the haystack. CreateAPlan offers brokerage-level assessment; a precise definition of future focus and strategic intent; a clear vision of desired results; a list of action steps required to achieve those goals; and a simple mechanism to track all progress, in aggregate. Brokers and Sales Managers benefit from a system that allows them to predict agent production and manage team sales efforts. Company Owners can model future trends and effectively determine how to grow their business - particularly when the need to recruit new team members arises.