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New Business Planning Tool For Brokers

By Allen Wright, The Business Planner

Understanding the mechanics of a business plan and the factors that influence it can sometimes be aggravating. But it's not nearly as frustrating as trying to influence a collection of independent real estate agents to achieve a specific goal - many of whom walk to the beat of a different drum. To cultivate a successful real estate company, managers and brokers must possess the ability to manage a large cadre of agents, sometimes in the hundreds or even thousands - each with a different plan and checklist of weekly tasks to accomplish. This is where the real estate online business planning solution, CreateAPlan, really shines.

Now over and above its standard agent business planning system, CreateAPlan offers two additional new business planning tools for real estate brokers and managers:

With CreateAPlan's new Gold and Platinum versions, owners, brokers and managers can now more accurately predict agent production. In addition they are able to easily manage the combined sale efforts of an entire team from a single, centralized online location by tracking and monitoring overall agent productivity and profitability. These tools were created with a specific set of goals in mind for each of the various roles operating within a real estate business. They offer the ability to create and maintain weekly activity plans and accountability reminders for all agents, identify the ROI for every single marketing activity and project future profits based on the aggregated, current activities of all agents and teams. CreateAPlan also plans for cash-flow seasonality, defines key sources of business, determines overhead per transaction and measures projections and expenditures against profit margins.

CreateAPlan's Platinum service provides an even greater array of broker-centric functions, including improved operational and financial accountability, revenue and commission structure analysis, finely-honed production and performance tracking technology, scenario modeling utilizing dozens of internal and external factors - and the value only begins with such powerful capabilities. Owners of multiple-office companies can now easily model future trends and effectively determine how to grow their business - particularly when the need to recruit new team members arises. They are quickly able to view the financial status of each individual transaction and track its progress with more clarity and precision than ever before.

"Times are changing so rapidly, especially the home-buying and selling habits of real estate consumers and the online marketing world, that I must always have the best possible information available to me to help me make the wisest decisions. CreateAPlan is the best tool to help me achieve that," says Tim Clark of Kentwood Properties in Denver.

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